The solar PV landscape has experienced unprecedented growth in recent years, and Miguel Angel Escribano, Head of Global Sales at PVH, has a clear vision of how the company can continue to lead this evolving market.

With a 12-year track record in the industry, Escribano has accumulated a wealth of experience working in companies involved in solar component manufacturing and has been heavily involved in international markets such as Latin America, the United States, the Middle East and Australia.

Q: What is your strategic vision for expanding PVH’s presence in the markets in which you operate, especially Europe, Middle East and USA?

A: Our vision starts with consolidating our position as a leader in solar energy in the global markets where we operate. To achieve this, we are focusing on three key points: proximity to the customer, through local teams and regional factories to adapt to the specific needs of each market; technological innovation, represented by the launch of AxoneDuo Infinity, which will be positioned as the global standard in solar tracking; and agility and flexibility as a manufacturer to meet changing market demands.

Q: How do you plan to keep PVH competitive in an increasingly saturated and competitive market?

A: At PVH, we are committed to staying at the forefront of technology and efficiency in solar tracker manufacturing. One of our keys is the continuous investment in research and development to improve our manufacturing processes and offer more efficient and higher quality solutions to our customers.

Q: What marketing and sales strategies does PVH plan to implement to reach new markets and customer segments in the coming years?

A: PVH is prepared to implement a customized sales and marketing strategy targeting our customers and the markets in which we operate. This includes a strong presence at trade shows, events and conferences to raise awareness of our solutions and maintain a close relationship with our customers.

Q: What is the key differentiating factor of PVH compared to other companies in the solar tracking industry?

A: As of today, PVHardware is among the top 3 solar tracker manufacturers worldwide, we are a young but very ambitious company and we want to continue to strengthen our presence globally and consolidate our position in the different markets we are in and grow and expand.

Personally I think that our project shows incredible promise as we strive to expand and grow globally, ambition fuels our drive to secure a larger market presence across diverse regions, gaining a larger market share. With a dynamic and dedicated team, we’re fortunate to have individuals who are committed to both our company and customers. We strongly believe in investing in our people, providing ample resources for personal and professional growth.

We are very fortunate to have a dynamic, ambitious team and above all committed to the company and our customers.

Q: What has the presentation of AxoneDuo Infinity meant for PVH’s commercial strategy and how do you plan to highlight its innovative features in the market?

A: The introduction of AxoneDuo Infinity has been a key step in our commercial strategy. This product is versatile, safe and adaptable, which demonstrates our commitment to innovation to deliver the best results for our customers. The great acceptance it has had at events such as Genera gives us full confidence in its future success.

Q: How does PVH address sustainability and environmental responsibility in its supply chain and operations as an added value for its customers?

A: Sustainability is fundamental to PVH. We implement eco-efficient manufacturing practices and promote transparency in our supply chain, including our suppliers. This enables us to offer our customers products and services that are not only efficient, but also environmentally friendly.

PVH’s strategic vision for expanding its presence in global markets is based on customer proximity, technological innovation and manufacturing flexibility. The company maintains its competitiveness through investments in research and development, and plans to reach new markets with a customized marketing and sales strategy. Its key differentiator is its ambition and commitment to innovation and sustainability, reflected in products such as AxoneDuo Infinity and eco-efficient supply chain practices. PVH firmly believes that this approach will allow it to continue to grow and consolidate its position as a leader in the solar tracking sector worldwide.